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The Difference Between Accelerated Mobile Pages and Progressive Web Apps

The Difference Between Accelerated Mobile Pages and Progressive Web Apps

There is no doubt about the fact that the web has expanded to a great extent in recent years, which has invited fresh challenges in its rising. The common issues amidst them are the slow characteristic of the mobile web and the unreliability factor which mostly troubles the users in the current times. That is why various new technologies are leaning towards Accelerated Mobile Pages (AMPs) as well as Progressive Web Apps that are PWAs because they address these common issues better than any other alternatives. It is because of this reason most companies that provide digital marketing services in New Jersey are taking the help of accelerated mobile pages and progressive web apps in the current times.

Moreover, these technologies fulfil the promise of delivering a faster, richer and engaging experience which inspires the users. Also, these technologies arrived at the right moment because mobile usage is experiencing unprecedented growth in the present times. That is why we are going to discuss the different characteristics of AMPs and OWAs and how they are benefitting the current mobile web usage.

AMP or Accelerated Mobile Pages

One has to accept that in contemporary times, we all want a reliable and faster experience. It is also true that most of the mobile websites are still taking some time to load that is nothing but an annoying experience for a user. In such scenarios, Accelerated Mobile Pages is an open-source project from Google that provides for developers to make web pages that will load faster on smartphones. Furthermore, they are creating on JavaScript, which means it offers a smooth experience compared to the usual HTML. There are still many who do not know that Google integrated AMPs in mobile search during the year 2016. In other words, people using AMPs in their pages will appear on the search engine result pages, that too with an AMP designation.

An important aspect of AMP is that it removes all the unnecessary scripts and even the JavaScript so that the bandwidth can be saved and the user can enjoy the plain page with the crucial information without encountering any annoying experience. Few major aspects of AMPs are given in the point below.

  • Offers 4 times the faster-loading speed
  • Supports all format of ad and ad facility
  • Great improvement in SEO and keyword ranking in mobile searches
  • Really valuable for content-based websites, for example, the news publishers.
  • At the same time, pages with AMP have the benefit of outranking the other pages without this feature.

Progressive Web Apps (PWA)

Well, PWA or Progressive Web Apps are actually web pages that appear like native mobile apps as well as offer similar interaction and navigation. Furthermore, it also provides push notifications which often makes users revisit the website, offers fast-loading as well as offline web pages. PWAs support all kinds of web requirements which appear as native or traditional mobile applications.

An app can be considered as Progressive Web App in the current times, only if it has the following qualities.

  • The app should work perfectly for every user irrespective of the browser’s choice.
  • It must be responsive on any tablet, mobile or desktop as well as on any other electronic device with web capabilities.
  • The app can be installed on the home screen without getting into the hassle of app store.
  • Could be enhanced with service workers so that it can work offline as well as on crumbling networks.
  • The app must support push-notification features to allow seamless re-engagement without any hindrance.
  • Should be sharable via URL and must not involve complex installation.

Now, the main question is,

Which One Is a Better Choice, AMP or PWA?

Well, if you are expecting a winner then sorry to upset you because there is no clear winner here as each has its own qualities that are really good. On the other hand, when AMP or PWA is combined then the performance level is increased to a great extent. While one gets you the content without any delay, the other one ensures seamless user engagement and interaction.

However, it is also important to say that the choice will actually depend on the kind of website you are running at the moment. AMP is an actually good choice if the website is not media-heavy plus if it generally contains static content. On the other hand, if it is an e-commerce site then PWA is a better option because it will provide a quality user-friendly user experience without installing the mobile app.