There is no doubt about the fact that the web has expanded to a great extent in recent years, which has invited fresh challenges in its rising. The common issues amidst them are the slow characteristic of the mobile web and the unreliability factor which mostly troubles the users in the current times. That is why various new technologies are leaning towards Accelerated Mobile Pages (AMPs) as well as Progressive Web Apps that are PWAs because they address these common issues better than any other alternatives. It is because of this reason most companies that provide digital marketing services in New Jersey are taking the help of accelerated mobile pages and progressive web apps in the current times.
Moreover, these technologies fulfil the promise of delivering a faster, richer and engaging experience which inspires the users. Also, these technologies arrived at the right moment because mobile usage is experiencing unprecedented growth in the present times. That is why we are going to discuss the different characteristics of AMPs and OWAs and how they are benefitting the current mobile web usage.
Well, PWA or Progressive Web Apps are actually web pages that appear like native mobile apps as well as offer similar interaction and navigation. Furthermore, it also provides push notifications which often makes users revisit the website, offers fast-loading as well as offline web pages. PWAs support all kinds of web requirements which appear as native or traditional mobile applications.
An app can be considered as Progressive Web App in the current times, only if it has the following qualities.
Now, the main question is,
Well, if you are expecting a winner then sorry to upset you because there is no clear winner here as each has its own qualities that are really good. On the other hand, when AMP or PWA is combined then the performance level is increased to a great extent. While one gets you the content without any delay, the other one ensures seamless user engagement and interaction.
However, it is also important to say that the choice will actually depend on the kind of website you are running at the moment. AMP is an actually good choice if the website is not media-heavy plus if it generally contains static content. On the other hand, if it is an e-commerce site then PWA is a better option because it will provide a quality user-friendly user experience without installing the mobile app.