It is not possible to separate social media and search engine optimization. These are two strategies that are deeply interwoven. These inbound strategies focus on building a solid online presence that helps in attracting the target audience to your brand. This is why having a powerful social media presence can boost your search rankings. To make you realize what you can get from social media optimization services, here are 4 ways how SMO can boost your website ranking.
1.Focus on keywords
In order to get maximum exposure to your social media profiles, you need to align your social media and keywords. It plays an important role. If you are not optimizing your profiles in the right way, you need to achieve a device a better social media strategy. So, you need to structure your keywords smartly and target the key phrases into details of your social media page like the company info or page name. Try to add it in a natural way else you will risk looking promotional and spammy. Adding foundation level keywords into your page can help you gain visibility in keyword searches. It will also rank better within the social network searches.
2.Share quality content
There have been many changes in the Google algorithm, but one thing that’s constant is the quality content. In order to boost the website ranking, you need to produce and share quality content consistently. The content you share on social channels have to be of high quality. It should also add some value to the readers. The posts can be entertaining, informative, educative but should add value to your audience. You will soon notice a great amount of audience attracted to your brand.
3.Encourage external inbound links
Another best way to use social media to your advantage is by encouraging external sites to link to your content. To gain increased authority in Google, the more diverse external links you, the better it is. To make it happen, you need to post high quality and engaging content by sharing it into existing threads and discussion forums. By doing this, it will maximize your external link sources and also helps you to emerge as an authoritative leader in your domain.
Social bookmarking refers to the submission of website links to social websites. The submitted links are public and help to network and participate in active discussions. If you think that you are doing the same thing on social sites like Facebook or Twitter, then you should know that there are specific sites for this purpose. The sites like Reddit, Scoop.it are some social bookmarking sites. The web pages bookmarked on these sites help you to earn a quality backlink. Quality backlinks can help your website to increase Google ranking. This is the reason it is important to make social bookmarking a part of your SMO strategy.
There is no doubt that social media ties directly to search engine rankings of every website. The social media acts as an extension of SEO practices and impacts your reach, popularity, brand identity and the online presence.